Mission

To protect the health and well-being of children everywhere.

Vision

To harness the power of the paternal protective instinct, online technologies, scale and commerce to bring about positive change.

Values

Integrity
Fairness
Transparency
Inclusiveness
Collaboration
Fun

Our Products

We strive to make sure all our products are responsibly sourced, and that our supply chain is aligned with our mission, vision and values. It's a process, and we are constantly trying to improve. If you know of a supplier that might prove to be a more sustainable option than one we are using now, please let us know